Analytics
Attribution Models for Complex B2B Sales Cycles
Moving beyond first-touch and last-touch. How to implement algorithmic attribution for high-ticket SaaS.
Mar 12, 2024
6 min read
Ideas for SaaS growth
Analytical rigour applied to marketing. We share technical teardowns, growth experiments, and strategic insights for B2B software companies.
Technical Teardown
Deconstructing the Viral Loop of PLG Giants
An engineering perspective on how top product-led growth companies structure their referral mechanisms for exponential acquisition.
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Experiments
The Impact of Latency on Conversion Rates
A statistical analysis of 100 landing pages, demonstrating the precise revenue cost of a 100ms delay in page load time.
Mar 05, 2024
8 min read
Strategy
Positioning as an Engineering Discipline
Why your go-to-market message should be built, tested, and iterated like a software product, not a creative campaign.
Feb 28, 2024
5 min read
The Rigour Report
Join 5,000+ founders and growth engineers receiving our weekly teardowns on SaaS acquisition architecture.
JC
Jordan Chen
Principal Growth Architect · Ex-YC Founder · 10+ Years SaaS Systems
Key Takeaways
Modern software buyers avoid gated marketing. The companies that scale inbound pipeline build self-serve value calculators and connect product telemetry directly to AE outreach.
The Full-Funnel SaaS Engine Architecture
┌────────────────────────────────────────────────────────────────────────┐
│ GROWTHENGINE 2026 PIPELINE STACK │
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【INTENT CAPTURE】 【REVENUE ROUTING】
- Self-serve CAC calculators - Automated account scoring
- High-intent comparison hubs - Real-time Slack notifications
- Verifiable ROI case studies - 12-slide executive narrative deck
10-Point Demand Engine Checklist
check_circle Blended CAC payback period under 12 months
check_circle Named executive testimonials with concrete metrics
check_circle Interactive ROI calculator available before form fills
check_circle Schema JSON-LD embedded on 100% of core marketing pages